Horace offre ai suoi clienti una consulenza strategica, creativa e media per la comunicazione. L’obiettivo è posizionare il loro brand in modo unico sul panorama competitivo, e comunicarlo con la creatività necessaria a dare un valore aggiunto al loro investimento.
Horace offre ai suoi clienti una consulenza strategica, creativa e media per la comunicazione. L’obiettivo è posizionare il loro brand in modo unico sul panorama competitivo, e comunicarlo con la creatività necessaria a dare un valore aggiunto al loro investimento.
ATM
Milan Transit Authority diversity campaign: billboards | art director: Paola Russo, copywriter and creative director: Fabio Gasparrini
ATM
Milan Transit Authority diversity campaign: billboards | art director: Paola Russo, copywriter and creative director: Fabio Gasparrini
ATM
Milan Transit Authority diversity campaign, billboard | art director: Paola Russo, copywriter and creative director: Fabio Gasparrini
ATM
Milan Transit Authority diversity campaign, billboard | art director: Paola Russo, copywriter and creative director: Fabio Gasparrini
FSBA, Fondo di Solidarietà Bilaterale per l’Artigianato
"Easy certificate" launch campaign, billboard, social media | art director: Paola Russo, copywriter and creative director: Fabio Gasparrini
FSBA, Fondo di Solidarietà Bilaterale per l’Artigianato
"Easy certificate" launch campaign, billboard, social media | art director: Paola Russo, copywriter and creative director: Fabio Gasparrini
Imidazyl
Recordati Imidazyl product website | web designer and developer: Luca Tartarini, content and creative director: Fabio Gasparrini
Imidazyl
Recordati Imidazyl product website | web designer and developer: Luca Tartarini, content and creative director: Fabio Gasparrini
Scuola Superiore Sant’Anna
Scuola Superiore Sant'Anna, campagna immatricolazioni, annunci stampa periodica, radio, sito web. Copywriter Fabio Gasparrini, Art Director Paola Russo.
Scuola Superiore Sant’Anna
Scuola Superiore Sant'Anna, campagna immatricolazioni, annunci stampa periodica, radio, sito web. Copywriter Fabio Gasparrini, Art Director Paola Russo.
Nuovo Teatro Ariberto
ads for social media, copy Fabio Gasparrini, art direction Fabio Gasparrini and Luca Tartarini
Nuovo Teatro Ariberto
ads for social media, copy Fabio Gasparrini, art direction Fabio Gasparrini and Luca Tartarini
Auguri da Horace
New Year digital card. Art + copy: Fabio Gasparrini, image postproduction: Luca Tartarini
Auguri da Horace
New Year digital card. Art + copy: Fabio Gasparrini, image postproduction: Luca Tartarini
Aware Migrants “I remember” TV spot
TV spot for the Aware Migrants project. Media: website, social networks, digital media and TV networks in African countries.
Aware Migrants “I remember” TV spot
TV spot for the Aware Migrants project. Media: website, social networks, digital media and TV networks in African countries.
Games Week
Event launch campaign. Media: weekly and daily press, specialized press and billboards.
Games Week
Event launch campaign. Media: weekly and daily press, specialized press and billboards.What we stand for.
Horace believes in a few fundamental things.
What we stand for.
Horace believes in a few fundamental things.
Aware Migrants project
Aware Migrants integrated campaign, online and offline media.
Aware Migrants project
Aware Migrants integrated campaign, online and offline media.
Confartigianato
Confartigianato membership campaign. Media: website, local press and billboard.
Confartigianato
Confartigianato membership campaign. Media: website, local press and billboard.
Casa Museo Boschi Di Stefano
Casa Museo Boschi Di Stefano, affissioni e brochure di presentazione. Art direction e copywriting: Fabio Gasparrini
Casa Museo Boschi Di Stefano
Casa Museo Boschi Di Stefano, affissioni e brochure di presentazione. Art direction e copywriting: Fabio Gasparrini
Confartigianato website
Confartigianato website. Concept and creative direction: Fabio Gasparrini. Web designer and developer: Luca Tartarini.
Confartigianato website
Confartigianato website. Concept and creative direction: Fabio Gasparrini. Web designer and developer: Luca Tartarini.
Discovery Channel
B2B campaign for the presentation of Discovery Channel media offer. Medium: specialized press.Discovery Channel
B2B campaign for the presentation of Discovery Channel media offer. Medium: specialized press.
Aisla website
Site reorganization, concept and design.
Aisla website
Site reorganization, concept and design.
Fondazione San Raffaele
Fundraising campaign for a project against diabetes. Media: billboards, weekly press.
Fondazione San Raffaele
Fundraising campaign for a project against diabetes. Media: billboards, weekly press.
Confartigianato radio
Confartigianato corporate campaign. Medium: national radio networks.
Confartigianato radio
Confartigianato corporate campaign. Medium: national radio networks.
Imidazyl
Imidazyl eyedrops campaign. Media: national weekly and daily press.
Imidazyl
Imidazyl eyedrops campaign. Media: national weekly and daily press.
Associazione Luca Coscioni
Campaign against architectonic barriers for disabled. Media: website, daily and weekly press.
Associazione Luca Coscioni
Campaign against architectonic barriers for disabled. Media: website, daily and weekly press.
Imidazyl TV spot
Imidazyl eyedrops campaign. Media: national TV networks.
Imidazyl TV spot
Imidazyl eyedrops campaign. Media: national TV networks.
Associazione Luca Coscioni referendum
Ad to encourage participation to political referendum. Media: weekly and daily press.
Associazione Luca Coscioni referendum
Ad to encourage participation to political referendum. Media: weekly and daily press.
Intercultura teachers
Campaign created to promote intercultural exchanges with high school teachers. Medium: specialized press.
Intercultura teachers
Campaign created to promote intercultural exchanges with high school teachers. Medium: specialized press.
Kleis Consulting corporate campaign
Kleis Consulting corporate campaign. Media: press, web. Art direction: Fabio Gasparrini, Luca Tartarini. Copywriting: Fabio Gasparrini.
Kleis Consulting corporate campaign
Kleis Consulting corporate campaign. Media: press, web. Art direction: Fabio Gasparrini, Luca Tartarini. Copywriting: Fabio Gasparrini.
Ministero Università Istruzione e Ricerca TV spot
Campaign to promote public school system reform. Media: national TV networks.
Ministero Università Istruzione e Ricerca TV spot
Campaign to promote public school system reform. Media: national TV networks.
Recordati corporate
Corporate campaign. Media: national daily press.
Recordati corporate
Corporate campaign. Media: national daily press.
Somac control TV spot
Somac Control launch. Media: national TV networks.
Somac control TV spot
Somac Control launch. Media: national TV networks.
Ubisoft “Prince of Persia” radio
Ubisoft "Prince of Persia" videogame launch campaign. Media: national radio networks.
Ubisoft “Prince of Persia” radio
Ubisoft "Prince of Persia" videogame launch campaign. Media: national radio networks.
Ubisoft Playboy
Ubisoft Playboy videogame launch. Media: periodical and specialized press.
Ubisoft Playboy
Ubisoft Playboy videogame launch. Media: periodical and specialized press.Un ponte per…
Un ponte per... fundraising campaign. Media: periodical and daily press.Un ponte per…
Un ponte per... fundraising campaign. Media: periodical and daily press.
Università di Ferrara
University of Ferrara brand redesign and corporate image.
Università di Ferrara
University of Ferrara brand redesign and corporate image.
Università di Pavia open house
Open house with companies at the University of Pavia, poster.
Università di Pavia open house
Open house with companies at the University of Pavia, poster.
Horace is an agile, contemporary advertising agency created to tease the mind with new ideas and unexpected perspectives. It produces effective ideas for any media and tool, online and offline. From the most traditional (advertising campaigns for press, TV, radio, brand communication, brochures, graphic art) to the most digital (websites, banners, social networks, community management, digital reputation). Plus strategic, production and media consulting.
Fabio Gasparrini.
His training: high school in Italy and the United States and Centro Sperimentale di Cinematografia in Rome. His background: Catullo & Sylwan, Talent, Verba DDB Needham, Publicis, and then creative consultant for agencies and clients. He has been a film and food critic. He has created advertising for over 100 famous brands, from A (Antica Gelateria del Corso) to V (Valtur). He created Horace because he likes doing things well.
Antonella Sartorio.
In her thirty-year career, Antonella has worked as a researcher in a research institute, a psychology professor, the Media Director for Universal McCann, and an account manager. She became the Account Director at McCann Erickson in 1990, where she was responsible for brands such as Glassex, Air Wick, Veet, Nestlè (Nesquik and Nescafè), Gillette, Omnitel (special projects, Camel, Mondadori, McDonald‘s, Bayer, Pomellato, Unilever, and Gucci.
Aware Migrants is a informative campaign aimed to migrants (and prospect migrants) in their countries in Africa. The project is wanted and financed by the Italian Ministry of Interiors, and coordinated by IOM – International Organization for Migrations.
The campaign is an integrated project combining online and offline communications tools: a multilingual website with news and infos about migration and videos of real testimonials, shot by the director Alessandro Soetje; continuously updated profiles on social networks such as Facebook, YouTube, Twitter and Instagram; a set of TV and radio spots; billboard and print ads; a song and a video expressly created by the malian singer Rokia Traorè; a short film shot in Nigeria, produced by Gianluca Arcopinto and directed by the italian director Daniele Gaglianone and the nigerian director Alfie Nze.
Horace has been and still is responsible for all the creativity, the production of all the audiovisual materials, the technical and content management of the website, and the community management on the social networks.
Creativity.
Our core business. The lever that multiplies the value of your investment, and generate a return.
Innovation.
We were already surfing when most of the big old agencies were still stuck on land: Since then, we’ve never stopped innovating: in technologies, in people, in ideas.
Responsibility.
A respect for the quality of our work. A respect for deadlines. What we do, we do well.
Independence.
We don’t belong to anyone. The only interest we want to protect is yours.
Integrity.
Clear estimates and maximum transparency. No hidden costs, no surprises.
Passion.
The same enthusiasm that you put into your work, we put into ours. It’s been our power drink since 2002.