His training: high school in Italy and the United States and Centro Sperimentale di Cinematografia in Rome. His background: Catullo & Sylwan, Talent, Verba DDB Needham, Publicis, and then creative consultant for agencies and clients. He has been a film and food critic. He has created advertising for over 100 famous brands, from A (Antica Gelateria del Corso) to V (Valtur). He created Horace because he likes doing things well.
In her thirty-year career, Antonella has worked as a researcher in a research institute, a psychology professor, the Media Director for Universal McCann, and an account manager. She became the Account Director at McCann Erickson in 1990, where she was responsible for brands such as Glassex, Air Wick, Veet, Nestlè (Nesquik and Nescafè), Gillette, Omnitel (special projects, Camel, Mondadori, McDonald‘s, Bayer, Pomellato, Unilever, and Gucci.
Xperience and soul.